Product Marketing Manager, Ads

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. Roblox is seeking a Product Marketing Manager for our Ads product team, focused on Advertiser Tools and Outbound Demand. As the PMM, you will partner closely with the product owners for advertising products that enable brands and advertisers to create, manage, target, measure, and scale campaigns on Roblox. You will lead the strategy and go-to-market execution for Roblox’s advertiser-side ads portfolio, including Ads Manager, targeting, creative and campaign-creation tools, measurement, and self-serve advertiser adoption. You will be instrumental in building the narrative, programs, and market demand needed to establish Roblox as a high-value advertising platform for brands. You will work closely with Brand Partnerships, Sales, Product, Engineering, Integrated Marketing, and Communications to translate product capabilities into compelling advertiser value propositions and scaled demand-generation programs. This role will be based at our headquarters in San Mateo, CA, in a hybrid arrangement with Tuesday through Thursday onsite. You Will • Lead the launch process and drive the go-to-market strategy, messaging, content creation, and positioning for advertiser-facing Ads products and policies. • Own the product narrative for advertiser tools and outbound demand, making Roblox’s advertising solutions clear, differentiated, and compelling for brands and agencies. • Partner with Product and Engineering to drive awareness, adoption, and successful use of Ads Manager, targeting, campaign-creation tools, measurement, and other self-serve advertising capabilities. • Develop advertiser- and agency-facing product content, education, enablement, and sales tools that accelerate adoption and help customers realize value from Roblox ads. • Build and execute programs that increase advertiser awareness, consideration, activation, and scaled self-serve adoption. • Stay on the pulse of the advertising, media, gaming, and technology industries; use advertiser, agency, and sales insights to inform product strategy, messaging, and go-to-market plans. • Partner closely with Brand Partnerships and Sales to support product education, objection handling, customer feedback loops, and outbound demand-generation efforts. • Track, analyze, and report on marketing campaigns, product adoption, and advertiser engagement; provide insights and recommendations for optimization. • Foster deep cross-functional collaboration between Brand Partnerships, Sales, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events, and Creative teams. Become a trusted advisor to these teams. • Clearly communicate advertiser product details, customer value propositions, and advertising strategy internally and externally, ensuring leadership and partners are aligned on launches and experience changes. You Have • 6+ years of product marketing experience with a global technology or advertising platform, with a preference for experience in advertising, ad-tech, self-serve SaaS, commerce, or marketplaces. • Deep experience partnering with sales, brand partnerships, agencies, or advertiser-facing teams—from product education and objection handling to gathering actionable customer insights. • Proficiency in messaging, positioning, and marketing/content strategy for advertisers, agencies, and advertising products. • Experience leading omnichannel marketing and demand-generation strategies, including product-led adoption and customer activation. • Experience driving deep internal partnerships, cross-functional alignment, and stakeholder management at all levels of an organization. • Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution. • Experience presenting at all levels of the organization, including executive leadership. • A collaborative, perpetually curious working style with an exceptionally high degree of customer focus. • Passion for building scaled advertising products, accelerating advertiser adoption, and growing a differentiated advertising business. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $217,130 — $263,710 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.