Creative Director, Copy & Campaigns

Who we are About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. About the team The Design team works across most projects at Stripe—from our brand standards to campaigns, events, digital products, and even printed publications. And since Stripe’s main audience is other people who build products, we agonize over and take pride in crafting user-friendly and user-focused experiences. The Brand Design team lays the foundations that help Stripe accelerate. We do this by creating, evolving, and maintaining Stripe’s high-quality, versatile, and forward-looking visual identity design system. We sweat the details. We make it seem effortless. Our team—and our design efforts—are multipliers for Stripe and Stripes. Our focus on principles, systems, and standards makes it easier for all Stripes to get work done—at a high quality bar, while still creating space for evolution and innovation. Collaborating with other teams at Stripe, as well as select external partners, we raise the quality and consistency of interactions with the Stripe brand. Brand Designer leaders at Stripe demonstrate passion for great design and for expanding, evolving, defining, and documenting flexible design systems that achieve bar-raising quality and consistency for the brand at scale. They are user focused, have a strong understanding of the business, and are empathetic and inspiring team leaders. The ideal candidate excels across a variety of styles, crisply articulates design decisions, iterates quickly, and collaborates seamlessly with marketers, product managers, leaders, other designers, and agency partners. About the role The headline in a campaign that runs during a game break. The sentence in a developer's first API moment. The story in a 90-second film that makes a fintech company feel like something worth believing in. They all start as an idea, and they all carry the same responsibility: to be precise, surprising, and genuinely worth someone's attention. We're looking for a Creative Director, Copy & Campaigns: someone who leads with language, thinks in concepts, and can also think in systems. This isn't a management role that occasionally writes, or a writing role that occasionally leads. It's both, fully. You'll generate the big campaign ideas and write the line that makes them land. You'll help set the creative vision for how Stripe shows up in the world, then stay close enough to the work to make it sharper. You'll direct agency partners without retreating into an approval layer. And you'll do the hard, underrated part of the job: selling the work through. That means building concepts strong enough that leadership buys them, and audiences buy into them. You'll also help navigate genuinely new territory: how a category-defining infrastructure company earns a place in culture, not just through product launches, but through the moments that move people. AI is reshaping how creative work gets made, and we're not looking for someone who has it all figured out. We're looking for someone actively and curiously building toward what creativity can become in this moment, and excited to do that here. If you want to run work at arm's length, this isn't the role. If you're excited by a role where the quality of your ideas, the sharpness of your copy, and the ambition you bring to the work all matter, this is a place to build. What you’ll do • Own the words. Lead concepting and copy across global campaigns, from the insight that unlocks a campaign to the headline that earns a second look to the narrative that builds the brand. This is a thinking-and-writing role. Consistently, not occasionally. • Run campaigns end to end. Turn strategy into a sharp creative concept, then a clear POV, then work that ships across film, OOH, digital, and activations, distinctive at every touchpoint. Take ideas from blank page to bought to live. • Get the work bought. Develop concepts that hold up under scrutiny and present them so they win: to senior leadership, to cross-functional partners, and ultimately to the audiences they're built to move. • Lead Stripe's partnerships. Build creative strategies and executions that bring Stripe inside culture: sponsorship, storytelling, live moments. • Partner with agencies. Collaborate on sharp briefs. Push thinking at the concept stage, not just the polish stage. Give feedback that moves the work forward, and stay close enough to know where it needs to go and how to help it get there. • Build with AI, not just alongside it. Experiment actively in how you ideate and write, not to cut corners, but to expand what's possible. Build new workflows. Share what you learn. • Make everyone around you sharper. Help writers be more precise, designers find their voice, and marketers think with more creative ambition. Expect the same in return. • Shape what Stripe advertising becomes. Be a strong cross-functional voice connecting creative to business goals, user insights, and brand positioning. Raise the team's standards, ambitions, and culture of craft. Who you are We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. Minimum requirements • 10+ years of experience in copywriting and creative direction, with work that shows strong language craft, strategic thinking, and breakthrough campaign concepts, ideally for product-driven or tech companies. • 3+ years of experience managing teams, agencies, or creative partners in high-growth environments, with a clear ability to brief, concept, review, produce, and push work to a higher standard. • A portfolio led by ideas, language, and sharp conceptual thinking. You are actively generating concepts, writing, visibly shaping the work, and staying close to the craft. • A track record of selling ambitious work through: concepting ideas and presenting them in a way that earns buy-in from stakeholders and senior leadership without diluting them. • Strong instincts across film, digital, print, OOH, and activations, with a pulse on culture and the ability to turn insights into concepts that earn attention. • A genuine curiosity about AI in the creative process, including active experimentation and an honest perspective on how it can shape how creative work gets made. • A strong partnership mindset, especially with producer leads. You work closely together to drive program success, maintain quality, manage alignment, and keep the work moving with clarity. • Strong stakeholder management and communication skills, with the ability to navigate ambiguity, align competing priorities, present to senior leadership, and bring people in on the creative. Preferred qualifications • Experience in sports marketing, sponsorship activations, or brand-in-culture work, with a perspective of how brands earn credibility in spaces they don't own. • Created concept-led work that generated real cultural traction and conversation, beyond media spend alone. • Built or contributed to voice and tone systems, copy standards, or brand language infrastructure. • Worked in environments where product and brand both had to work hard, and where the product itself was central to the story. • Created award-caliber work, with the perspective to know awards are not always the goal, but they do have an important place in raising ambition, sharpening craft, and building a team's creative standard.