Brand and Ad Operations Specialist

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators. At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there. A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone. The Role We are seeking a detail-oriented Brand & Ad Operations Specialist with experience in digital advertising to join our team. In this role, you'll be responsible for the end-to-end execution of campaigns from media plan development to trafficking, tracking, reporting, and optimization. You'll play a vital role in ensuring campaigns are launched accurately, perform efficiently, and deliver against client goals. You Will Campaign Setup & Execution: • Build media plans in response to RFPs, incorporating platform capabilities, targeting strategies, and inventory availability. • Work closely with internal teams to traffic and launch campaigns across various platforms (e.g., Google Ads & Roblox Ads). • Ensure accurate campaign setup and tracking, coordinating with internal teams as needed. Campaign Management & Optimization: • Monitor pacing, performance, and delivery across live campaigns, proactively flagging and resolving issues. • Analyze campaign data to recommend optimizations that drive improved performance (e.g., CTR, ROAS, CPM). Reporting & Insights: • Develop and maintain standardized and custom performance reports using internal dashboards and data tools. • Translate performance data into actionable insights for client-facing recaps and optimization recommendations. Cross-Functional & Process Support: • Partner with Product, and Engineering teams to enhance campaign setup processes and troubleshoot issues. • Contribute to building scalable workflows and documentation that support repeatable campaign operations. You Have • 6-8 years of experience in ad operations, programmatic, campaign management, or digital media planning. • Familiarity with digital ad platforms (e.g., Google Ads, Meta Ads Manager, The Trade Desk, DV360) and tracking/tagging tools (e.g., Google Tag Manager, Google Analytics). • Strong understanding of digital advertising KPIs, attribution models, and media math. • Experience building or managing media plans and flighting schedules. • Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns at once. • Basic understanding of SQL and/or experience working with data platforms is a plus. • Strong communication skills; able to clearly explain campaign performance and strategy to cross-functional stakeholders. For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page . Annual Salary Range $164,290 — $199,390 USD Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted). Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process. For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.