Field Marketing Lead, APAC

ABOUT OPENAI OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity. Our mission requires a team that brings diverse perspectives, strong judgment, and a deep commitment to safe and beneficial deployment. ABOUT THE ROLE We are seeking an experienced APAC Field Marketing Lead to build and lead OpenAI’s B2B demand-generation engine across the region. Reporting to the APAC B2B Lead, this person will own the regional strategy that turns market opportunity into repeatable, measurable pipeline. This is a senior, hands-on role at the intersection of digital demand generation, field marketing, and regional enablement. You will build scale programs that country teams can localize and deploy, while partnering closely with APAC event teams to make events a more strategic, measurable part of the demand-generation mix. RESPONSIBILITIES - Define and execute APAC B2B demand-generation strategy aligned with GTM, revenue, segment, and pipeline priorities - Build scale digital programs across lifecycle, webinars, nurture, paid/owned channels - Create regional campaign frameworks, content kits, audience strategies, and localization guidance that help country teams move faster and perform better - Partner with country marketers and GTM leaders to identify local pipeline gaps, adapt programs, and prioritize support - Lead demand-generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow-up, conversion, and ROI - Connect events, digital journeys, content, and Sales follow-up into integrated full-funnel programs - Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation - Translate global B2B programs into APAC-ready motions and bring regional insights back into global strategy - Manage agencies, vendors, budgets, timelines, reporting, and post-program learning loops - Establish a clear operating rhythm for planning, performance reviews, and investment decisions QUALIFICATIONS - 15+ years of experience in B2B, enterprise, field, demand-generation, or integrated marketing, ideally across multiple APAC markets - Proven track record building digital and scale programs that generate or influence enterprise pipeline - Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow-up - Demonstrated ability to partner with Sales and RevOps to improve funnel performance and connect marketing to revenue outcomes - Experience supporting distributed country teams and influencing effectively in a regional-global matrix - Strong strategic judgment on event portfolio choices, audience strategy, and post-event conversion - Analytical fluency with CRM, marketing automation, attribution, dashboards, and campaign performance data - Excellent communication, stakeholder management, and executive presence - High ownership, adaptability, and comfort building systems in fast-moving, ambiguous environments PREFERRED QUALIFICATIONS - Experience marketing AI, developer, SaaS, cloud, infrastructure, data, or other technical products - Familiarity with Salesforce, Marketo, event platforms, intent tools, and marketing analytics workflows - Experience with partner-led GTM, ecosystem co-marketing, or account-based orchestration - Exposure to regulated or trust-sensitive industries across APAC - Experience in high-growth technology companies or global-local matrix organizations - Fluency in an APAC language in addition to English WHY THIS ROLE MATTERS APAC is a strategically important and highly diverse growth region for OpenAI. The right marketer will build the scalable programs, country enablement model, event strategy, and measurement discipline required to turn regional momentum into durable enterprise pipeline. This role will shape how OpenAI’s B2B marketing engine operates across APAC at a pivotal moment for AI adoption. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.  We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf. Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations. To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241. OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.