Head of Demand Engine

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE Notion is looking for a Head of Demand Engine to build the engine that turns our best product stories, customer proof, and market opportunities into scaled pipeline. You’ll lead demand programs across campaigns, digital, paid strategy, webinars, email, web, and emerging channels. You’ll partner closely with Product Marketing on audience and offer strategy, with Performance Marketing on paid execution, and with Field Marketing & Events on the moments that benefit from in-person activation. This is a senior leadership role with both AMER and global scope. You’ll help set the global standard for how Notion plans, runs, tests, and measures demand programs, while learning from strong regional teams and making the best ideas repeatable across markets. You’ll lead a growing team spanning demand programs and digital demand, with room to expand into areas like partner marketing over time. This is a build job as much as a run job. We’re looking for someone with real taste who can spot a strong idea, turn it into a sharp program, and build a repeatable engine around what works. You should care about quality and craft, but also love testing, data, systems, and execution. The opportunity is to modernize demand generation at one of the companies defining how teams work with AI. This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days. WHAT YOU'LL DO - Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers. - Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions. - Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works. - Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization. - Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them. - Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting. - Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution. - Help build our muscle in account-based marketing and partner marketing as those motions develop. - Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact. - Hire, coach, and lead a strong team across demand programs and digital demand. WHAT YOU'LL NEED - A track record of building and scaling B2B demand programs that create qualified pipeline. - Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp. - Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns. - A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions. - Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action. - Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls. - Experience leading and developing strong teams in a fast-moving environment. - Experience operating across regions, or genuine curiosity and appetite to build globally. - Comfort with ambiguity. This model is still being written, and you’ll help write it. NICE TO HAVES - Experience building account-based marketing programs. - Experience with partner or ecosystem marketing. - Experience working across both product-led and sales-assisted growth motions. WHY THIS ROLE This is one of the most visible, highest-impact seats in Notion’s marketing org. You’ll have the mandate to build the demand engine, shape how we measure marketing ROI globally, and work directly with Sales, RevOps, company leaders, and regional marketing teams. The playbook for B2B demand generation is changing. Buyers expect better content and experiences, AI is reshaping how programs get built, and old attribution models are under pressure. If you want to apply what already works, challenge what doesn’t, and help define a more modern model, this is the job. Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $245,000 – $275,000 per year. By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy https://notion.notion.site/Notion-Global-Recruiting-Privacy-Policy-fc3eb4e829354a26a2bb6fd5e289b550?pvs=74 and NYLL 144 https://notion.notion.site/Ashby-AI-Bias-Audit-2b0efdeead05803bbbfae159ec86c528. #LI-Onsite A NOTE ON AI You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on. EQUAL OPPORTUNITY & ACCOMMODATIONS We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know. Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.