GTM Systems and Business Process Manager

We are looking for a strategic Business Process Manager to architect the agentic transformation of our GTM tech stack, with a strong emphasis on opportunity management and revenue process excellence. The GTM Ops, Strategy, Field Readiness, and Sales Development team at Asana enables growth, efficiency, and performance at scale through the strategic management of revenue operations, systems, strategy + analytics, and enablement. In this role, you will act as a thought partner to business stakeholders, a designer of future-state workflows, and the connective tissue between the business and Enterprise Technology (ET). You will own our end-user CPQ experience, drive our agentic quoting capability, and serve as the go-to owner for opportunity data fidelity and workflow integrity across the broader GTM ecosystem — helping Asana scale with confidence. This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve • Partner as a key cross-functional thought leader with Sales, RevStrat, ET, Deal Desk, and Finance to design scalable, AI-ready workflows that accommodate evolving GTM motions. • Own the strategy, requirements gathering, and adoption health of our CPQ platform and agentic quoting capabilities. • Drive opportunity data fidelity across the GTM stack — defining and enforcing standards for opportunity fields, stages, validation rules, and data quality so that downstream reporting, forecasting, and revenue recognition can be trusted. • Identify, scope, and lead improvements to opportunity workflows — including approval rules, territory-driven routing, forecasting workflows, and any AI-assisted enhancements — translating business needs into durable system solutions that evolve with the company. • Serve as a knowledgeable resource and cross-functional partner on opportunity-adjacent tooling and processes (e.g., conversation intelligence, revenue retention calculations, pipeline analytics), stepping in to define requirements or build processes where needed. • Scope, prioritize, and manage enhancements across the Salesforce Opportunity object and broader GTM stack to maximize data integrity and cross-functional alignment. • Execute end-to-end UAT by authoring test scenarios, managing edge cases, and establishing a reusable UAT framework for future releases. • Deliver transparent communication and regular updates regarding project timelines, success metrics, and release roadmaps to cross-functional stakeholders. About you • Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. • Deep hands-on expertise with Salesforce and the Sales Cloud ecosystem, including opportunity management, approval process configuration, territory management, and object-level data modeling. • Strong systems-thinking perspective with the ability to map data flows, anticipate upstream/downstream impacts, and translate ambiguous needs into structured process documentation. • Proven capability as a strategic thought partner who can challenge assumptions, reframe business problems, and build scalable processes without a pre-existing playbook. • Full lifecycle understanding of Quote-to-Cash (QTC) operations and handoffs into Deal Desk, Billing, Provisioning, and Revenue Recognition. • Comprehensive UAT execution background with experience designing edge-case test scripts and driving defect resolution. • Excellent written and verbal communication skills with equal comfort presenting to business leaders and technical engineering teams. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $185,000 - $210,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: • Mental health, wellness & fitness benefits • Career coaching & support • Inclusive family building benefits • Long-term savings or retirement plans • In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.